Okay folks, we are in hard times. As of August, the US unemployment rate is 9.6% and it’s on the rise. More layoffs. I’m baffled by the lack of response from the retail market. I don’t watch much TV and we don’t carry cable or dish. But when I do, I see business as usual in commercials and am left feeling deficient because there is no possible way I can go out and live as the television instructs. Retail denial, that's what it is.
We need to reform our retail structure and there has not been one word about in Washington. It's head-scratching to watch this Economy of Excess flap around like a fish trying to get back to water to swim through this deep recession. Retailers, the days of more upon more upon more are behind us. An Economy of Excess is simply not sustainable. It's hurting our pocket books, the economy of our communities, our health and our planet. How do we overhaul this broken retail system?
Retailers don't get it as highlighted in this article brought to me by The Queen of Fifty Cents from the LA Times, "Savers need to resume buying habits to aid recovery, experts say." As far as I'm concerned she is the Queen of the Fiftieth Sense! "Experts" are telling us, who have no money, we need to start spending to get us out of this mess? Do "experts" really think the average American's tiny little pocket book is going to get us out of this mess? Who are these "experts?" I desperately need a job and think I could make a lot more sense and produce a healthier economy than they've been. I want to elbow my way through this crowd and take the helm.
Hey America, it's time to Dump Our Current Retail Mindset! Eventually retailers are going to be forced into change because I need that money for my mortgage payment, not some stupid chocolate fountain or a $90 pair of jeans!
This is reminiscent of the whaling industry scoffing at the prospects that a coal industry would ever take over the need for whale oil. Why everyone needs whale oil!
Stock your stores all you want guys. We cannot feed your registers if we can barely feed ourselves. Many of us cannot even afford your sale racks.
My grandfather grew up in The Great Depression. He honestly tells me he never felt deficient because "we were all in it together." I sense no togetherness here. I sense an odd isolation and a confused fragmentation. I sense identity crisis.
We cannot let times like this pass without it making a permanent mark on our ways. This is a time to suck in some serious life lessons. I wish we could turn back to the days of economic practices of my great grandmother as described in the March 10th post Six Baccarat Tumblers.
I personally like Le Dandy’s Shopper’s Fast.
You are not alone like the TV might like you to think! And this recession is not your fault. Maybe this post sounds a bit angry, but given the path that the American consumer's have been led and being told shopping is patriotic, someone's gotta be! We're none the better for it! In fact, we're jobless and in the hole.
Should you want more on this Economy of Excess and the lessons it MUST teach us, please read Kurt Anderson in the April 6, 2009 issue of TIME The End of Excess: Why this crisis is good for America. Anderson went on to write, "Reset." I've been hoping this book would eventually land on thrift store shelves and I've yet to see it, which possibly means it's something to hold on to. Yeah, new books can land on thrift store shelves in a matter of weeks of release. I was hoping Anderson's cover page feature would have made more stir in the economic dialog. But, I guess the major retailers are going to have to go by the way of the whaling ship captains.