An unsolicited email from a major discount retailer appeared in my email in box and the re: line read “Fab Frugality” citing free shipping on women’s clothes.
What? Frugality and chain retailers are like vinegar and water!
No doubt the masses will blindly follow and think they are joining the new frugal movement. We’ve become a society that establishes personal identity by literally buying into a “movement”. Frugality, the new black!
The reality? It’s a sad, distorted marketing campaign; veiled consumerism. Frugality, by nature, completely goes against the basic tenets of consumerism. Don’t buy into marketed frugality!
I recently heard a car commercial daring the view to become an original and buy their car. Add to this that I probably watch two to three hours of network TV a week. We don’t even have cable. I’ve no idea what other nonsense is being brainwashed into the minds of the couch-bound, cable-watching consumer. Part of me is curious and the other part is afraid I’ll get so angry that I’ll spontaneously combust.
I once heard a radio show on Frugality talk about a half-off bookseller only to conclude that one could take the money they save and buy another book or go out to lunch! What? Consumerism loves that kind of thinking! Save more? Spend more!
Word up! When practicing frugality, money saved is just that – money saved! Not money spent because you saved. There’s a big difference in philosophy, practice and bank accounts.
Let’s do something simple. Let’s pull up frugality on Dictionary.com:
-economical in use or expenditure; prudently saving or sparing; not wasteful: a frugal manager.
-entailing little expense; requiring few resources; meager; scanty: a frugal meal.
Now, think about it, does buying more because you saved money fit this description? Maybe some times but not all the time. And, I’d say that that small percentage of some times would apply to an item that is a necessity or will be bought in the near future.
Let’s go back to Dictionary.com and look up original:
-arising or proceeding independently of anything else: an original view of history.
-capable of or given to thinking or acting in an independent, creative, or individual manner: an original thinker.
-created, undertaken, or presented for the first time: to give the original performance of a string quartet.
Is there anything original in buying a car based on a TV commercial?
Sheesh! I guess it won’t be long until chain retailers will attempt to entice us to literally buying into their notion of sustainable practices and buy their products.
Ugh! My head just fell into my hands in disgust. Not long after I wrote this, an email just came through from a chain-retailer engaged in supremely unsustainable practices attempting to market sustainable products!
I’m off to take my frustration out in my new raised bed vegetable garden built of re-purposed wood and hardware. I’m prepping the soil and pulling out the rocks. Good thing the rocks I need to be rid of are in my garden and not my head! The more I live, the more I believe that consumerism just dumps retail rocks in the heads of the innocent. Give your head a shake. If you sense there might be any rocks, pound your head like one does when they have water in their ears and get those rocks out.
If you're new to The Thrifty Chicks and agree with this post, you might have interest in an our Op Ed written for The Christian Science Monitor, We count calories. Why not carbon?