A recent trip to the grocery store overwhelmed me with the volume of cheap trinkets celebrating Easter up for purchase.
Staring down the rows of cellophane-wrapped plastic baskets brimming with packaged Pez dispensers, bubbles, packaged candies, I had to wonder if the petroleum that went into manufacturing that display was enough to scoot a car across the entire state of Kansas, east to west, and back. I’d wager there is more packaging in those baskets than product. Yep, all that plastic, ink, paper and cardboard to hold a few jelly beans, a small plush toy, marshmallow Peeps and chocolate crème eggs.
What does a purple plush Pez dispenser have to do with rebirth or resurrection? What exactly are they selling?
I thought about this for some time and believe the only real thing being sold is a stock share or two. Really.
Just few decades ago, Easter was a simple wooden basket containing carefully dyed hard-boiled eggs. It was an organic holiday with a family meal, hot-crossed buns and a spring bouquet or corsage.
We don’t formally celebrate Easter but I did go to the local confectioners and bought handmade dark chocolate bunnies and a few other seasonal items. I spent $11 total. Better quality product with minimal packaging compared to the stuff in grocery stores.
Check that, we don’t formally celebrate Easter but I felt compelled to buy something. Anyone else out there feel that way?
Maybe next year, I’ll give the girls seeds for Easter. Seeds are certainly more symbolic. Sugar snap peas straight off the vine are pretty darn sweet. The pea’s we planted are just breaking ground as I write.
So before you go for that impulse buy or a purchase out of compulsion, it might be wise to ask yourself, “Just what is really being sold here?”