Dear friends at Anthropologie,
Anthroplogie stores are more than a shopping environment, they are a refuge; at least for me they are. The classic and vintage-inspired clothing is a relief against the keystone cop approach to trendy fashion hooking most Americans and dressing them like lost children in a deep and desperate identity crisis, one that will never find peace.
Antropologie, your stores have provided many Americans with fashion/style rehabilitation.
The problem is many Americans cannot afford your current prices.
Given this, I ask you to stand behind your product, it’s quality and test of time by opening an Anthropolgie resale market. Do not develop a lower grade product to broaden your market like so many other retailers before you in the form of false outlets. Do not compromise your quality or design. Take your current customers and offer them the opportunity to sell back items they no longer need. Offer them store credit towards new purchases to strengthen that initial market and open a new market of second hand Anthropolgie. Toss in authentic vintage if you like. Go beyond selling and teach. Yes, teach your customers about quality. Teach us how to own something wonderful and wear it for 20 years. Be good to your customer, consider what will keep them healthy and they will return the good will by remaining loyal and marketing your efforts over coffee with friends. What better marketing effort is there than personal testimony?
The current store theme evokes the feeling of a French flea market. Designers decorate stores with simple, everyday items and make them beautiful if not enchanting. Why not broaden that to wholly embrace the French flea market style economy?
Please lead American consumers in a market that is not addicted to trends, but integrity, dignity and poise. Be more a kin to the original flea markets of France. Help us appreciate re-use for your profits, consumer pocket books and the Earth’s general well being. Promoting reuse would make a bigger difference than selling reusable shopping bags.
Please help pioneer this new market and smart business model. I’m not certain that many companies would buy back their products from consumers when their product is cheaply made or is so trendy, it’s obsolete a month after purchase. You, on the other hand, have the goods to go the distance.
Smart, economically sound customers are good customers. When all the other customers have maxed out their credit, your stable customers will go the distance.
I have hope,
Ms. Shopping Golightly
Posted in the Comments but thought it should be elevated as a Post Script:
I can only hope that retailers go back to the old ways of business. Reciprocity has become passé in so many segments of our current culture, especially in the retail world.
I hope that someday retailers learn they cannot bleed consumers of their assets to meet Wall Street projections. How short-sighted can a buisness be? The monetary bloodletting of a customer base is either extremely selfish or stupid. Most American consumers are out of cash, maxed out on credit, unemployed or underemployed.
Competition must not always boil down to money. There are plenty of other ways to operate a smart, sound and lasting business model. I've no doubt that many will view these words with disdain. Too bad, we've reached the point of a retail revolution.